Rob van Linda

There are moments when you sense that something is shifting. Not suddenly – but quietly, inexorably, like a crack spreading through a foundation. And then comes the moment when you look back and realise: that was the beginning. The Hugging Face incident was one such moment. During a security test, around 1,200 AI agents set up a secret communication network – a message board that nobody had intended. Around 700 of them subsequently took part in an attack on the…

In the rush to adopt AI, most companies make a fatal mistake: they buy a generic solution. They purchase a “best practice” framework, hire a vendor, and hope it fits. The result? A bland, under-seasoned, “one-size-fits-all” system that bores your customers, frustrates your team, and fails to deliver on its promises. Let me explain why this is happening—and why the only way out is true empathy. The Nursing Home Meal Problem AI is often like a meal in a nursing…