How to diagnose and reshape your organization’s culture for the age of AI
This AI-generated video was created with HeyGen using my photo, voice clone, and an AI-assisted script.
I wrote OrgDNA in a hotel room in Frankfurt, after a day of workshops with a leadership team that had everything: a clear strategy, enough budget, and a board that was fully behind them. And yet, I knew they were going to fail. Not because they weren’t smart, but because they were trying to implement a new operating model on an old cultural operating system.
They didn’t realize that their culture was the actual strategy – and it was broken. That evening, I started sketching what would become the ‘Data Trust Card’ and the ‘Traffic Light System”. Not as theory, but as a lifeline for organizations on the verge of breaking – because they had forgotten who they were..
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